So you’re probably thinking, “Personal branding photography . . . that’s basically just headshots, right?” Well, no, not exactly! Sure headshots are part of the personal branding photography experience but the goal of my personal branding shoots is a whole lot more comprehensive than that. Read on to learn what, exactly, personal branding photography is and how it can benefit your business!
Importance of Visual Content in a Digital World
Between Instagram, Pinterest, and Facebook, you may have noticed that the average user is constantly bombarded with images. Photography is now more important than ever in the age of digital marketing and social media. Posts on social media with eye-catching photos receive up to 40% more engagement than posts with just text! 40% Y’ALL!! That’s insane. More engagement means more eyes on your business, and more eyes on your business means more potential clients, and more potential clients means … higher profits!
But it’s not just any ol’ photo that increases engagement. A quick, grainy snapshot on your iPhone is going to have a hard time standing out from the crowd. To increase engagement and make meaningful connections with your audience, you need high-quality, professional, on-brand images that tell YOUR unique story and connect to YOUR tribe authentically. A strong online presence, with consistent and captivating visual content, can literally transform your brand. So basically investing in personal branding photography = higher profits in your business.
Goal of My Personal Branding Photography Sessions
In my personal branding photography sessions, I aim to capture a combination of professional portraits, lifestyle-inspired images, product shots if you’re a product-based business, and behind-the-scenes shots of your workspace, your storefront, or simply you in action doing what you do best.
We also work together to craft concepts that tell a story and allow your audience to relate to you through those ‘uncommon commonalities’ – the things you love that your audience also loves and can relate to (think: travel, cooking, hiking, quilting, whatever it may be!) These types of personal branding images tell the story behind your business or brand, capture your unique personality and your driving purpose, and allow your audience to get to know you on a personal level so they like and, ultimately, trust you.
So Who Hires A Personal Branding Photographer?
Personal branding photography is an investment in yourself and your business. Entrepreneurs, stylists, artists, musicians, authors, coaches, athletes, dentists, real estate agents, lawyers, nutritionists, bloggers, restaurants – basically anyone with a product or service to offer the world needs photos to communicate their offerings visually. Entrepreneurs and artists across all industries are using visual imagery everyday -on social media, blogs, websites, magazines, books, and so many other ways- to stand out from the crowd, drive more traffic to their websites, increase their conversion rates, make an impactful first impression, stay top-of-mind with current clients, and ultimately propel their brand to higher profits. If you have a product or service that you sell, you most likely need branding photos to communicate with your ideal clients and transform your business!
So what are YOU waiting for? Let’s connect and craft the perfect personal branding photography session to propel your business and create the life you’ve always dreamed of!