Can’t she just take some my personal brand photos for me?
Sure, she could. But first let me ask you this – what is your ultimate goal with your personal brand photos? Is it just to have something, anything to post because you don’t know what else to do? Or is it to create an actual connection with your audience that leads to more traffic on your site and, ultimately, higher profits? I mean, if it’s me choosing, I’d take the one that’s gonna make mama some money. You?
Personal brand photography is about more than just the camera you used. Personal brand photography is about creating a series of images that tell a story and connect with your audience through those ‘uncommon commonalities’ you share with them. What do you like to do in your free time? Chances are, someone -or a lot of someones- in your audience likes to do the same thing. Where do you like to shop, eat, hang out? I bet your ideal customers and clients like some or all of those things, too.
Tailor Your Shoot To Your Specific Goals
A shoot with me is not just about pretty pictures, though you will definitely get some lovely shots. Each of my shoots is specifically tailored to your marketing goals for your brand or business. You friend may be able to snap a quick pic on her fancy-pants camera but will you work through a branding questionnaire beforehand so she understands how that photo will be used? What you’re trying to communicate? What need you are serving? And does she have the skills to shoot and edit photos that will perfectly capture that story and vision? Unless your friend is a professional photographer who prioritizes understanding marketing and branding, I’m willing to bet the answer to all those questions is ‘No’.
So, how can I help you?
Working with a professional means collaborating to create custom, personalized branding photos that tell the story behind the brand and eliminate the stress of constant content creation modern entrepreneurs face today.
When you work with me, I can help you:
- Create authentic connections with your audience that build TRUST
- Tell the unique story of you and your brand – what makes you uniquely qualified to serve your customers’ needs
- Make an impactful first impression on those discovering you for the first time
- Create your own personal library of meaningful images that are on brand and resonate with your audience
- Drive more traffic to your sites and increase conversion rates
- Grow your client base, increase profitability, and save time while doing so! Woot-woot!
With me, you get more than just pretty pictures from a fancy camera (though my cameras are pretty fancy…). You get a tailored experience specifically designed to highlight your brand’s unique story, build a consistent visual identity across your social media, public relations, and other marketing platforms, and connect with an audience that knows you, likes you, and trusts you. Honestly, I can’t think of a single business -service or product based- that wouldn’t benefit from something like that!